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The quick verdict
The bottom line: the Cartier Love Unlimited ring is the Love collection turned up a notch. At 6.5 mm wide in 18k white gold, ref. B4247700, it takes the iconic screw motif designed by Aldo Cipullo in 1970s New York and renders it bolder, wider, and more sculptural than the classic Love band. The price is 4,050 CAD in white gold, against 3,800 CAD for yellow or rose gold. You are paying a real premium over the classic Love ring, and you should only pay it if the bigger, more architectural look is specifically what you want. If you love the Love motif but prefer it understated, the classic band remains the smarter buy. If you want the motif with presence, this is it.
Check the price at Cartier
Love Unlimited Ring in White Gold
Watch: the full unboxing
The full unboxing is in the video above, including the signature Cartier red box and a close look at the ring from every angle. Everything below is the written breakdown with the specs and my first impressions.
What the Love Unlimited is
The Love collection is Cartier’s most famous design: a band patterned with the screw heads of the Love bracelet, created by Aldo Cipullo in New York in 1969. The original idea was a bracelet that locked onto the wrist with a screwdriver, a symbol of committed love. The motif escaped onto rings, and the classic Love ring has been a default luxury band ever since.
The Unlimited takes that motif and scales it up. Where the classic Love ring is a relatively slim band with the screw pattern running around it, the Unlimited is 6.5 mm wide with a more sculptural, architectural treatment of the design. It reads less like jewellery shorthand and more like a statement piece. Cartier positions it as the Love collection without limits: same DNA, bigger expression.
In white gold specifically, the look is cool and modern. White gold mutes the warmth of the yellow gold version and lets the sculptural form do the talking. Against the skin it reads closer to platinum at a glance, which suits the Unlimited’s bolder proportions.
Unboxing and first impressions
Cartier’s packaging remains the best in the business. The ring arrives in the signature red box with white Cartier lettering, inside that a fitted presentation case, and the ring itself presented so the first thing you see is the full face of the design. The red box does half the gift work before you have even opened it.
Inside: the fitted presentation case with the ring displayed face-up, the Cartier certificate of authenticity, and the care booklets. It is the most considered packaging in the business, and it shows.
The first thing you notice in hand is the weight and width. At 6.5 mm, this is a substantial ring: it has real presence on the finger without crossing into novelty territory. The white gold has a cool, almost platinum-like tone, and the finishing is pure Cartier, crisp edges on the motif, a mirror polish that catches light as you move, and a comfortable interior with no sharp edges.
The screw motif is executed cleanly around the band. This is where Cartier earns its money over fashion jewellery: the motif is precise, the proportions are considered, and the whole thing feels engineered rather than decorated.
Specs and details
From Cartier, ref. B4247700:
- 18k white gold (750/1000)
- Width: 6.5 mm
- Also available in 18k yellow gold and 18k rose gold
- Sizing: Cartier offers the standard size range, with complimentary sizing guidance in boutique
- Engraving available on request
- Complimentary shipping and 30-day returns through Cartier
On sizing: the classic Love ring runs in the 6.5 mm width with sizes from 44 to 72. A 6.5 mm band has real presence next to slimmer rings, so try it against whatever you already wear before you commit.
Price and value
The Love Unlimited ring in white gold is 4,050 CAD on Cartier’s Canadian site. Yellow and rose gold run 3,800 CAD. The white gold premium is standard Cartier pricing: white gold alloys cost more to work, and Cartier prices accordingly across the collection.
How does that compare? The classic Love ring in 18k gold sits meaningfully below the Unlimited, so you are paying for the bolder design and the extra gold. Against the wider luxury ring market, 4,050 CAD for a solid 18k gold designer band from a maison with Cartier’s heritage is fairly priced: a comparable Van Cleef or Bulgari band lands in the same territory or higher.
Worth noting: Cartier periodically raises prices, usually once or twice a year, and Love pieces have historically held their value well on the secondary market. This is not an investment thesis, but it is a comfort if you are spending four figures on a ring: the downside is cushioned better than with most luxury purchases.
One practical note: availability can be patchy. Cartier lists the Unlimited ring as unavailable online in some regions and periods, which means buying through a boutique or by phone. If your size is not in stock, ordering through the boutique is the reliable path.
Sizing and wearing
Cartier’s sizing runs true to standard, but a 6.5 mm wide band wears tighter than a slim band in the same nominal size because more metal contacts the finger. If you are between sizes, or if this is your first wide band, try it in person before committing. The boutique will size you properly, and for a 4,050 CAD purchase, that visit is worth the trip.
General rule for wide bands: if you are between sizes, take the larger one, since a 6.5 mm band contacts more of the finger than a slim band in the same nominal size. For stacking, the Love ring’s flat profile sits cleanly against plain bands and fights a little with anything domed.
As a daily wear piece, white gold is the practical choice of the three metals: it shows scratches less obviously than yellow gold’s high polish, and it pairs with everything from a steel watch to a platinum wedding band. The Unlimited’s width means it works best as a standalone statement or as the anchor of a stack, not as a subtle addition.
Who it is for
This ring is for someone who loves the Love motif but finds the classic band too quiet, who wants a single piece with real wrist-to-finger presence, and who is comfortable at the 4,050 CAD price point. It also works as a milestone purchase: the red box, the heritage, and the design all carry the occasion.
It is not for minimalists, anyone who wants the Love look at the lowest entry price (that is the classic band), or anyone unsure about wide rings. If you have never worn a 6.5 mm band, try the proportions in a boutique first. And if the white gold premium stings, the yellow gold version at 3,800 CAD is the same ring with a warmer character.
FAQ
How much is the Cartier Love Unlimited ring in white gold?
4,050 CAD on Cartier’s Canadian site, as of September 2026. The yellow gold and rose gold versions are 3,800 CAD. Prices move with Cartier’s periodic increases, so check the current listing before you buy.
What is the reference number?
Ref. B4247700 for the white gold version. Quote it in the boutique or on the phone and there is no ambiguity about which piece you mean.
How wide is the Love Unlimited ring?
6.5 mm. That is substantially wider than the classic Love band, which is the whole point of the Unlimited: same motif, bigger expression. Wide bands wear tighter than slim bands, so get sized in person if you can.
What is the difference between the Love Unlimited and the classic Love ring?
The classic Love ring is the slim, original interpretation of Aldo Cipullo’s screw motif. The Unlimited is wider (6.5 mm), more sculptural, and more expensive. Same DNA and same 18k gold, different presence on the hand. Choose the classic for understatement, the Unlimited for statement.
Where should I buy an authentic Cartier Love ring?
From cartier.com or a Cartier boutique, which gets you the full packaging, complimentary shipping, 30-day returns, and Cartier’s after-sales care including resizing guidance. Note the Unlimited ring is sometimes listed as unavailable online, in which case the boutique or phone ordering is the path. For pre-owned, stick to reputable luxury resellers with authentication guarantees: counterfeit Cartier jewellery is common, and the Love collection is one of the most faked lines in existence.